Traditional marketing is like good beer — you can savor it, enjoy it en masse and when it works, it offers a unique satisfaction. Good search engine optimization, on the other hand, is like good gin — it’s distilled, it’s highly potent and it affects everyone it comes in contact with. So, which one sounds like the more effective option?
In today’s highly volatile online marketplace, space is at a premium. You could choose to buy your way into that space through paid advertising, but modern web users are more savvy than that. For them, it’s all about discovering the next biggest thing, and that’s where SEO placement enters the picture. When you’re trying to determine which direction to take your company, consider this list of what good SEO services can do for your business.
Did you know that internet usage now exceed 2.1 billion users world wide? With a world population of about 7.2 billion people, that is nearly 30% of the entire world population! The sociocultural significance of the internet revolution goes without saying, but there remains much untapped marketing potential that the most innovative companies will strive to uncover.
If you are old enough to remember life before the internet, the world has changed so radically over the last 20 years that it may have been easy to lose track of time. Think about it. Today, people think nothing of using their cell phones to send a quick email or instant message while walking across the mall parking lot. Yet, it’s only been a decade or so since people have stopped using their grounded telephone lines to connect to the internet.
The tactics of SEO services can vary depending on the goals of your website. If your website is a blog, you’ll want to optimize your site and market to social media in order to boost readership. Businesses, on the other hand, have quite a few more steps involved.
When it comes to major, global business SEO, such as Apple or Coke, who have no trouble with name recognition, their best SEO marketing strategies might focus on search ranking as a means to outrank their competition (think Samsung and Pepsi). These pushes might lean more towards brand imaging and consistency of message, rather than content and usefulness.
Small business SEO (you can also think of it as local business SEO) may sometimes be more focused on simply making customers aware of their existence, while simultaneously positioning themselves as a