Any business that get at least some of its clients and customers from their area needs local SEO marketing. Whether it’s a doctor’s office, restaurant, legal firm, boutique, or dentist, if a business has a physical address in a city that it expects customers and clients to go to, then it needs help with local SEO placements.
The tricky thing about local SEO is that while the same elements that apply to national SEO also impact it, there are also a few unique elements at play, too. The first of which is that you need to create and claim a local profile on search engine platforms like Google, which will show for localized search results. Secondly, you’ll need a citation, which is any place online that uses your company’s name, address, and phone number all on the same page, in the sam
Did you know that 60% of consumers use Google each month in order to find information about their local business options? In many ways, online search engines are becoming the new phonebook. Few people bother anymore to go home, dig out their yellow phone book, and page through to listings for restaurants, plumbers, et cetera. Instead, they just take out their phone or tablet and quickly search for things like “Thai restaurants near me.”
If you want to improve your standing for local SEO results, you’ll need to do more than just set up a few social media websites. In most cases, your best bet is to pair with SEO companies that specialize in creating SEO content that is effective, engaging, and rank-building.
Taking on SEO by yourself can often be too much when you already have a business to run, and have
“Open Happiness. #ResolutionWorthKeeping #Happy2014″
That was Coca-Cola’s first tweet of 2014. It had all the basic components of a successful social marketing tool: The company’s slogan as a brand reminder, two hashtags to inspire users to participate in the campaign, and a photo of someone enjoying the product. Though web users are still an intensely visual-based group (all of us included), the most important parts of that tweet were actually its #hashtags.
If you’re annoyed with hashtags by now, it’s understandable. Plenty of multinational companies — as well as tiny small businesses — overuse them, stuffing 140 characters’ worth of content with what seems like 139 hashtags. But hashtags, when they’re used correctly, can be the most successful marketing tool of all. The numbers back it u